Web Centrix Technologies
Web CentrixTechnologies
MARKETING ANALYTICS

Marketing Analytics That Show What Grows Your Brand

If you can't see where your sales come from, you can't spend wisely. We set up accurate tracking across your website, ads and CRM, then build simple dashboards that show which channels, campaigns and keywords actually make you money.

Accurate Tracking
Live Dashboards
Clear Monthly Insights
Marketing analytics dashboard showing traffic, conversions and revenue by channel
Accurate Data

Accurate Data

Every lead counted

One Dashboard

One Dashboard

All channels in one place

Revenue by Channel

Revenue by Channel

See what pays back

Privacy-Friendly

Privacy-Friendly

Consent-aware tracking

Plain-English Reports

Plain-English Reports

No jargon

Analytics Expert

Analytics Expert

One point of contact

OUR ANALYTICS SERVICES

Complete Marketing Analytics Solutions

We set up the tracking, connect your data and turn it into numbers your whole team can understand.

GA4 & Server-Side Tagging

GA4 & Server-Side Tagging

Correct GA4 and Tag Manager setup, with server-side tracking to capture data that browsers and ad blockers miss.

Custom Looker Studio Dashboards

Custom Looker Studio Dashboards

One live dashboard that brings your ads, website and sales data together.

Multi-Touch Attribution Modeling

Multi-Touch Attribution Modeling

See every step a customer took before buying, not just the last click.

Cohort & Retention Analysis

Cohort & Retention Analysis

Track how often customers come back and how much each one is worth over time.

Conversion API (CAPI) Setup

Conversion API (CAPI) Setup

Send conversions straight from your server to Meta, Google and LinkedIn, so your ads optimize on real data.

ROI & CAC Unit Economics

ROI & CAC Unit Economics

Know your cost per customer and return on spend for every campaign, ad and keyword.

OUR PROCESS

Our Marketing Analytics Process

Four steps from messy, missing data to reports you can trust and act on.

01

Tracking Audit

We check your current tags, pixels and goals to find gaps and double-counting.

02

Tracking Setup

We set up GA4, Tag Manager and server-side tracking the right way.

03

Dashboard Build

We connect ads, website and CRM data into one clean dashboard.

04

Insights & Reviews

Every two weeks we walk you through what the numbers mean and what to do next.

TOOLS WE USE

Analytics Tools We Work With

We work with the tracking and reporting tools you already know, and set them up properly.

Google Analytics 4
Google Analytics 4
Google Tag Manager
Google Tag Manager
Looker Studio
Looker Studio
BigQuery
BigQuery
Meta Ads
Meta Ads
Google Ads
Google Ads
HubSpot
HubSpot
Hotjar
Hotjar
Microsoft Clarity
Microsoft Clarity
Zapier
Zapier
RECENT WORK

Marketing Analytics Projects

See how better tracking helped these businesses cut wasted ad spend and grow what works.

View All Projects
D2C Brand Tracking Rebuild

D2C Brand Tracking Rebuild

GA4, server-side tracking and CAPI setup that recovered missing conversions. +320% tracked conversions, +210% purchase revenue, and +45% ROAS in 3 months.

GA4 & CAPI+320% Conversions+210% Revenue+45% ROAS
Multi-Channel Revenue Dashboard

Multi-Channel Revenue Dashboard

One Looker Studio dashboard for ads, website and CRM data. +210% total revenue, +180% total orders, and +160% qualified leads in 6 months.

Looker Studio+210% Revenue+160% Leads4.2x ROAS
Ad Spend Attribution for eCommerce

Ad Spend Attribution for eCommerce

Attribution setup that showed which campaigns really drove sales. +210% revenue, +180% orders, 4.2x ROAS, and 32% lower CPA in 6 months.

eCommerce Attribution+210% Revenue+180% Orders4.2x ROAS
CLIENT REVIEWS

What Our Clients Say

Rated 4.4 stars on Google by the businesses we work with.

“After implementing GA4, server-side tracking and Meta CAPI, we recovered 320% more conversions, increased revenue by 210% and improved ROAS by 45%. The data is now accurate, and our ads perform much better.”

Karan Mehta

Karan Mehta

Founder, UrbanThread (D2C Brand)

“This dashboard gave us complete visibility across all channels. We could finally track the real revenue impact of our marketing efforts and scale what works.”

Rohit Sharma

Rohit Sharma

Marketing Head, D2C Brand

“The attribution setup gave us complete clarity on which campaigns actually drive sales. We scaled our profitable ads and achieved 210% revenue growth in just 6 months.”

Rohit Sharma

Rohit Sharma

Founder, StyleKart (D2C Brand)

LATEST INSIGHTS & ARTICLES

Marketing Analytics Insights & Guides

Simple guides to tracking, dashboards and reading your marketing numbers with confidence.

Explore All Blog Posts

No articles found in this category

We are constantly publishing new industry reports and technical guides. Explore other topics or check back soon!

LET'S WORK TOGETHER

Ready to See Where Your Sales Really Come From?

Get a free tracking audit. We'll check your GA4, tags and ad pixels and show you what's being missed.

Direct Phone Consultation
+91 8527488664
Mon - Sat, 10:00 AM - 7:00 PM
Official Email Inquiry
connect@webcentrixtechnologies.com
We reply within 24 hours
FREQUENTLY ASKED QUESTIONS

Marketing Analytics FAQs

Clear, transparent answers about our services, process, and what you can expect.

Ad platforms like Meta and Google Ads use modeled and estimated conversions based on impression or view-through windows, whereas GA4 uses event-based attribution (often last non-direct click). We configure server-side tracking and deduplication so both systems reconcile accurately.

Have a question about your specific project?

Our technical specialists will audit your requirements and advise you free of charge.

Ask Our Experts